Without a doubt! It has been repeatedly demonstrated by several businesses. Since having an online presence on social media is now a given for any respected company, not using social media marketing might potentially hurt your brand.
It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable B2B content marketing, however, social media is vital to both.
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